# Optinly Knowledge Base

Welcome on-board to Optinly - a goal-based WordPress popup plugin that’s primarily built to help online stores and websites drive more conversions. In fact, Optinly is the first of its kind where you’ll get to choose your marketing goals post which you can choose appropriate pop-up templates.

In this article, we’ll take you through some of the most important features of Optinly that'll help you drive more sales and conversions for your business.

### &#x20;<a href="#optinly-installation" id="optinly-installation"></a>

{% content-ref url="getting-started" %}
[getting-started](https://help.optinly.com/getting-started)
{% endcontent-ref %}

## Optinly Installation <a href="#optinly-installation" id="optinly-installation"></a>

{% content-ref url="installation/wordpress" %}
[wordpress](https://help.optinly.com/installation/wordpress)
{% endcontent-ref %}

{% content-ref url="installation/custom-website" %}
[custom-website](https://help.optinly.com/installation/custom-website)
{% endcontent-ref %}

{% content-ref url="integrations" %}
[integrations](https://help.optinly.com/integrations)
{% endcontent-ref %}

## Quick Link <a href="#quick-links" id="quick-links"></a>

1. [How to Create Your First Optinly Campaign ?](https://help.optinly.com/popups-and-campaigns/creating-a-campaign#how-to-create-your-first-popup-with-optinly)
2. [How to Set Triggers to Your Campaign?](https://help.optinly.com/popups-and-campaigns/creating-a-campaign#how-to-set-triggers-to-your-campaign)
3. [Pricing Plans](https://optinly.com/pricing/)
4. [Frequently Asked Questions](https://help.optinly.com/frequently-asked-questions)