Popup Display Rules

Learn how to display popups using the different popup triggering options in this step-by-step article.

What are the Different Types of Popup Triggers?

When it comes to web popups, triggering options matter the most. Because displaying popups at the right moment to your visitors helps increase conversions and sales numbers.

Let’s look at the different popup display rules/triggering options Optinly has.

Time Delayed Triggers

Displaying popups to web visitors after a specific number of seconds is a common practice now. By the time you display your popup, your visitors would have settled in and this becomes a perfect scenario to collect leads.

Optinly comes with a time-delay trigger option to help you do this.

When you’ve chosen your popup template from the gallery, you’ll be taken to the display rules dashboard.

Enable the “Show On Page Load” option using the toggle on/off button. And then manually enter the number of seconds after which you want your popup to be displayed. For example, if you want to display the popup after 5 seconds, enter 5 in the field box.

If you simply want the popup to be displayed on page load without any delay, set the value to 0. Your popup will be displayed immediately after the page loads.

When done, click “Save & Set Live” to see the changes reflect on your web page.

Exit Triggers

Displaying popups when visitors try to abandon your web page/shopping cart has helped marketers and eCommerce owners to retain audience and increase sales.

Optinly comes with exit triggers to help reduce cart abandonment and stop visitors from abandoning your web page.

“Exit Triggers” is usually a walk in the park with Optinly. All you have to do is, enable the “Show on Exit” option using the toggle on/off button.

Click “Save & Set Live” and your campaign will be up and running.

Show on inactivity

When the popup is set to "show on inactivity," it will appear when there is no activity on the website. You can also set the inactivity time. To enable the "Show on inactivity" option, use the toggle on/off button.

Click “Save & Set Live” and your campaign will be up and running.

Show on scroll

When the popup is set to "show on scroll," it appears as the user scrolls down the page. To enable the "Show on scroll" option, simply use the toggle on/off button.

Click “Save & Set Live” and your campaign will be up and running.

URL Based/Page-Specific Triggers

Optinly allows you to display popups on a specific page or on a collection of pages. Simply said, Optinly comes with URL based triggers.

By using the condition “Contains”, you can add a term from the URL to display popups on the specific pages. For example, if you’re adding the term “/blogs”, the popup will be displayed on all pages that have the term “/blogs” in their URL.

Similarly using the condition “Does Not Contain”, you can exclude popups from being displayed on a specific set of pages.

The drop-down menu has the “Hompage” option by default. So, if you want to display your popup on the homepage alone, you can simply click that.

Combine it with time-delay triggers/exit triggers to create a rich popup marketing strategy and collect leads on the go.

Device-Based Triggers

Whether you want to display popups on your mobiles/desktops, Optinly allows you to do it with ease. You can seamlessly display popups on select devices or on all devices.

You can find the multiple toggle buttons with device names on them - Desktops, Mobiles and Tablets.

All you need to do is, choose your preferred device and toggle the adjacent button.

You can run popup campaigns on all three devices at the same time or choose between device combinations - Mobiles & Desktops or Desktops & Tablets and more. It’s totally up to you.

Click “Save & Set Live” to see the changes getting reflected. If you’re tweaking an existing campaign, you’ll have the “Update” button.

Combine the above-mentioned triggering options to come up with a popup campaign strategy that helps you drive more leads and conversions.

Click To Trigger

Deliver popups when visitors click on a targeted page element. The “Click To Trigger” popups can be embedded in any HTML element either with a class name or ID. The following can be used as a targeted page elements; CTA button ,Page Navigation Menu,Images ,Texts (Titles included),Logos, and icons.

It can be added to an already existing campaign or to a new campaign. Choose the campaign in which you want to implement Click to Trigger.

In the selected campaign, under the display rules section you can find “Click To Trigger”, enable it.

Once enabled, a drop down box will appear where you can select either class name or ID of the particular element in the page that you want to target. After selecting either one of the two, a text box will appear next to it for placing the element’s class name or ID.

Entering the Class Name or ID

Enter the class name or ID in that text box and click “Save & Set Live” to see the changes getting reflected. Your campaign is now up and running. You can also add multiple targeted elements by clicking on the '+' icon.

Note: You can identify the class name or ID of the targeted element in a browser; right click on the element and select “Inspect”. Select the element you want to inspect and you can identify the “class name or ID” of that particular element.

Page Views Based Triggers

Optinly has the option to target your visitors based on the number of page views. For example, if a visitor has viewed more than 5 pages at your site, you can show an exclusive popup to that visitor to turn the visitor into a customer or client.

You can find the Page Views Based Triggers under the 'Targeting Rules' in campaign settings page.

Page Views Based Targeting Rules

To set up a page views based targeting rule for your campaign, just click on the '+ Add' button below the 'Targeting Rules (optional)' section.

Then, select 'Page views' targeting rule from the drop down, select a condition and enter a preferred value.

Click “Save & Set Live” to see the changes getting reflected. If you’re tweaking an existing campaign, you’ll have the “Update” button.

If a visitor comes to your site frequently, you can potentially turn that visitor into a lead and make him/her your customer or client subsequently by displaying an exclusive popup to that visitor and capturing the lead info.

Optinly's Sessions based triggers will help you to display popup campaigns based on vistiors' web sessions count.

Sessions Based Targeting Rules

To set up a sessions based targeting rule for your campaign, just click on the '+ Add' button below the 'Targeting Rules (optional)' section.

Then, select 'Sessions' targeting rule from the drop down, select a condition and enter a preferred value.

Click “Save & Set Live” to see the changes getting reflected. If you’re tweaking an existing campaign, you’ll have the “Update” button.

Cookie Based Triggers

Optinly gives you the option to target your site visitors based on cookies.

To set up a cookie based targeting rule for your campaign, just click on the '+ Add' button below the 'Targeting Rules (optional)' section.

Cookie based targeting rule

Then, select the 'Cookie' targeting rule from the drop down, select a cookie name condition and enter a preferred value. And, select a cookie value and enter the preferred value.

Click “Save & Set Live” to see the changes getting reflected. If you’re tweaking an existing campaign, you’ll have the “Update” button.

Timezone Based Triggers

Optinly comes with a timezone based targeting rule, it will allow you display popup campaigns based on visitors’ timezone.

To set up a timezone based targeting rule for your campaign, just click on the '+ Add' button below the 'Targeting Rules (optional)' section.

Timezone based targeting rule

Then, select the 'Timezone' targeting rule from the drop down, select a preferred timezone.

Click “Save & Set Live” to see the changes getting reflected. If you’re tweaking an existing campaign, you’ll have the “Update” button.