# A/B Testing

A/B testing (also known as split testing) is one of the most commonly-known conversion optimization techniques.

It is the process of comparing two or more popup templates - by looking at which one drives more conversions.

**Step 1:** To create A/B testing for a campaign you’ve already created (Let’s say Campaign A), you have to click on the ‘A/B test’ button on Optinly dashboard -> Campaigns

![](https://864844568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fk2DYJQ1bDn718g942gV0%2Fuploads%2FNIPffc9y6vqQEEY17cfM%2FWhatsApp%20Image%202022-03-09%20at%2011.10.43%20AM.jpeg?alt=media\&token=5df5e708-413a-4a2e-a37d-9239db51ad32)

Click on the A/B test button

**Step 2:** Set a title to the second campaign.

Then, you have to select a template by clicking on the ‘Change template’ button and configure the campaign settings.

**Step 3:** Once when you’re done with creating the campaign, you can head to Optinly dashboard -> Campaigns page to activate the two campaigns.

You can use the toggle switch to activate the campaigns.

That’s all, now you’ve successfully activated your A/B test campaign.

You can compare the performance of the campaigns at your Optinly -> Dashboard

![](https://help.optinly.com/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MF9ylqyItu40XBNZKH4%2Fuploads%2FTIuGKAwB0Ky5FyVGJ4Jx%2FOptinly_A-B_test_analytics.png?alt=media\&token=fb02b3ee-d9c7-48d5-97fe-7beebb5c1a40)

Camparing the performance of campaigns

Note: For an effective A/B testing, please make sure to use the same popup type in each campaign and keep the campaign settings the same (Display rules, Targeting rules)