> For the complete documentation index, see [llms.txt](https://help.optinly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.optinly.com/popups-and-campaigns/popup-launcher.md).

# Popup Launcher

## **How to Create a Popup Launcher Campaign With Optinly?** <a href="#how-to-create-a-popup-launcher-campaign-with-optinly" id="how-to-create-a-popup-launcher-campaign-with-optinly"></a>

Popup launchers, commonly known as eyecatchers are known to capture the attention of your web visitors in a subtle and non-intrusive way. Let’s look at how you can create a Popup Launcher/Eyecatcher campaign with Optinly.

**Step 1:** Install and activate Optinly. Once done, you’ll be taken to the welcome dashboard.

Click **“Add New Campaign”** or “**Create Campaign**” on the top right corner to proceed.

![](/files/Tay4zWfpaOwEWl1XfIuy)

Optinly Welcome Dashboard

**Step 2:** Give a name for your campaign and choose a goal for your popup campaign as well.

![](/files/smahQgRnK8izFYWFc8TF)

Choose Popup Campaign Goal

Once done, click “**Create**” to procee&#x64;**.**

**Step 3:** When you click create, you’ll be taken to Optinly’s popup template gallery. Select the “**Popup Launcher**” ta&#x62;**.**

![](/files/kkpozIBEYTtihF9vpjBb)

Select Popup Launcher Template

Click “**Use Template**” to procee&#x64;**.**

**Step 4:** You’ll be heading to the display rules dashboard. Choose the specific page you want your launcher to be displayed on.

![](/files/NrBThs541M5VPbAyEYzh)

Choose Popup Launcher Display Rules

You can add multiple conditions to include/exclude specific URLs. Also, you can select on-screen positions for your popup launcher as well.

Once done, head to the customization section by clicking the “**Customize**” button - available on the top left side of your screen.

**Step 5:** Optinly’s inbuilt popup editor allows you to tweak the template’s appearance to a high level. You can change popup copy text, customize the CTA button, add redirection URLs and do more. You can also add transition effects to your popups.

![](/files/Il0XgglhYjhIFGKbqQaG)

Customize Popup Launcher Template

Change the “**Eyecatcher**” avatar from the available options and when done, head to the “**Thank You Page**” tab.

![](/files/qar2w7mO6nbizW9uGf4I)

Popup Launcher Thank you page

Customize your thank you note and click “**Save Template**” to update changes. Now go back to the settings page.

Once when you’re all done, click the “**Save & Set Live**” button to make your popup campaign live. You’ll be seeing a success message as shown below.

Remember that it might take around 30 seconds for the changes to be reflected on your web page.

![](/files/aIYrPG47E9wcPhOPQoRA)

It’s done! You’ve successfully created your first popup launcher campaign.